Thursday, July 19, 2018

5 Ways to Operate in Boldness (as you curate your brand)

I remember when I first started blogging back in 2013. If you can't recall my work from that early on, it's probably because you never actually saw my posts. I would write raw pieces based on my post-grad experiences, and document my favorite thrift finds with styling tips. Yet, I never shared any of it. I'd coyly send over each blog piece to one friend of mine. Initially, she read the posts, and emailed me a response to let me know her thoughts and words of encouragement. Eventually after about 3 months in, she asked me to stop sending them to her, challenging me to actually share them with others on social media. "You're work is good, Joy! I can't be the only one who reads it. And why have a blog if no one sees it?," she asked. (Clearly, she was annoyed). I was shook, with no response.

It makes sense, right? Write out lovely posts, take stylish outfit photos, then hide them from the world. My lack of confidence led to a point of inaction (and likely, missed opportunities). Eventually, I accepted her challenge (after I realized that she wasn't being mean, but being real), because hiding my creative side made no sense.

Believe me, since the start of my brand back in 2013 and launch of my business a year later, I've learned the power of boldness and how it can make or break the success of your brand. Here are 5 ways to operate in boldness as you curate your brand:

  1. Lean in: Embrace every possibility of failure and frustration. There's no doubt that you'll encounter those days where you're stuck in middle of a great idea, and the perfect execution plan. Lean in and get ready to tackle those days with just a much grit as the days you're inspired into greatness.
  2. Take risks: I've found that progression in your career often depends on the risks you take. So, post the photo, publish the blog, sell the e-book (ahem), launch the clothing company. Take the (calculated) risk and you'll make progress towards your goal (even if you fail). Remember those Youtubers you've never heard of? Ya, me neither...
  3. Be bold: Stop caring about who's watching (because people will always have something to say). Make great strides no matter who sees (or who doesn't see) you. I found that my favorite brands and bloggers are the ones my friends and I call "ballsy". The ones who launch a new product, the ones who do giveaways, or the ones who post the controversial IG TV videos. They just don't care. Yet, here we are leaning in and watching them closely...well because, we actually thrive from their boldness and we are eager to witness their next big move. Their level of confidence has a positive impact on their audience. 
  4. Set the bar higher: Once you lean in to the possibility of failure and claim boldness, you'll begin to operate in excellence. Set out to aim high in all that you do and stray far from mediocrity. To make your next move better than your last, go ahead and invest in the brand coach, pay for the website service, enroll in that masterclass. Up the quality in each piece of content you produce. Constantly ask yourself, "what am I doing to raise the bar higher" [for yourself and your brand]?
  5. Believe in yourself: God has equipped us with a spirit of boldness, and not one of fear (2 Timothy 1:7). Once you have the vision, God has supplied us with so many resources to execute it. Believe in your God-given ability and share your craft. We're waiting for you!
What are 4 ways you will operate in boldness in the next 30 days? 
"Have I not commanded you? Be strong and courageous. Do not be afraid; do not be discouraged, for the Lord your God will be with you wherever you go." - Joshua 1:9 

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