About Joy


Joy Ubani is a Nigerian-American writer, marketer, and (former) psychology professional. She has a keen interest in women’s wellness, obsession with fashion, and enthusiasm for beauty. 


After earning her master’s of science in Psychology, Joy worked as a high school counselor while simultaneously pursuing her passion for cultivating discussions and masterclasses for women entrepreneurs to develop marketing skills and confidence within fashion, beauty, and wellness industries. Joy later transitioned into the clinical field where she focused her psychology work in Applied Behavioral Analysis, supervising therapists and conducting research and intervention strategies, through observing treatments and writing technical reports.


Her interest in creative writing piqued — Joy focused on writing for her blog, launched a podcast, Pivot & Thrive, where she continued to share stories purposed to equip women to live audaciously. In addition, Joy secured freelance writing and marketing opportunities with notable beauty, wellness, and fashion brands, where she demonstrated success in leading marketing teams and creating revenue-generating copy.


Currently, Joy has pivoted away from full-time work within psychology and mental health, and is focused on cultivating her storytelling and writing skills, mentoring women, and working with brands to drive revenue through content messaging, and creative marketing.


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