Tuesday, November 28, 2017

#BrandingforBeauty: 4 Essentials to Building Your Fashion + Beauty Brand

Hey dolls! So as some of you know, I'm a counselor by profession, and a brand + marketing consultant by practice (with a core focus on fashion and beauty brands). As my boutique consultancy has grown over the years, I've gained insight on branding (from a psychological lens) and thought I'd share a few tips for you ladies who are already in or considering taking a step into fashion and beauty industries. I'll be starting a Branding segment here on my blog (with it's extension over on my site) - so whenever you see #BrandingforBeauty, grab a notebook, tea and cake, (or pizza and wine) and let's get to work! I trust you'll gain a few tips that will take your brand to the next level.

I have quite a few tips to share, but the first of this segment will highlight the basic foundation for building your brand.

When I first started working on my first business/creative venture (@BeneathYourBeauty), I had no idea what the finish line would look like, so it was difficult for me to come up with ideas that would get me to this goal (aka brand vision). I had so many different ideas and wanted to (unrealistically) implement them all. Without a proper foundation it is almost impossible to build a successful brand.

Let’s talk about crafting your brand’s vision. First, know that in order for your brand to be successful, there must be a clear vision that informs your every move and every decision. Your brand’s vision should give a clear direction for your business/creative venture.

In this post I’m sharing 4 ways to lay the foundation for your brand.
  1. Know your why: It’s important to start developing your brand with the right reason in mind. What’s your aim? This is often referred to as your brand vision. Think (realistically) about the ultimate goal of your business/creative venture. It’s nice to say “my goal is to inspire people”. While I genuinely hope your venture does just this, dig deeper. How is it that you aim to inspire? Write down 1-3 things you want your consumer to leave with after they encounter your brand.
  2. Determine your core values: What are the core beliefs you hold that cannot be negotiated? Defining these values will help you tell your brand’s story. Values will influence how you operate, how you hire staff, and how you produce content, merchandise, or events. For example, maybe you believe that every woman is beautiful and unique; maybe you believe in Christ Jesus; perhaps you believe in the power of positive words? Take a moment to think about the beliefs and values you hold.
  3. Define your audience: I always encourage my consulting clients to write down their vision of their target audience. Think about exactly who you want your content/merchandise to reach. The more specific you are, the better.
  4. Articulate your brand promise: By far my favorite one! Now that you’ve defined your target audience, what are you promising her? Good vibes, laughter, perfect skin? Everything you do from here on out should point back to this promise.
Why is all of this so important? Because in order to begin branding your business, you need to have a clear brand framework that you can always reference. If you’re unable to work through each tip, it’s okay! Building your brand is a work in progress. Click here to access additional resources and keep an eye out for more posts in this segment! Before you leave, don't forget to subscribe to my blog (enter your email at the top right corner), and write your thoughts/questions below in the comment section! 


Ruffle Sleeve Mock Neck Top: Forever 21 (shop here)
Cropped Trousers: Zara (shop here)
Sock Satin Ankle Boots (in black): Topshop (shop here)
Joy Brushed Silver Mesh Watch: Kapten & Sons (shop here)

PHOTOGRAPhy BY Will Charles Media



  1. This is great information girl! I will be working on this!!


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