Monday, December 11, 2017

Branding for Beauty: How to Wear All Black Like a Boss & 3 Ways to Build Your Community

Lately I've been really into monochromatic looks, trousers, and all black. I went on a shopping haul a few weeks ago (okay when I say "haul" I mean I bought 2 items because my bank asked me to calm down). When I picked up these wide-legged trousers from H&M I couldn't wait to pair them with this Forever 21 black turtle neck. As a petite girl, all black makes me appear more slender, and the wide-legged trousers gives me the appearance of "legs for days!" To complete, the monochromatic look, I carried a berry red handbag for the final pop of color.

How to wear all black? Confidently and with a pop of color.

In light of adding some sass to your wardrobe, let's chat about adding value to your community, shall we!

I recently had dinner with a friend of mine (in my all black ensemble but of course). He recently moved to another state for work and we got on the subject of making new friends, and rebuilding community in his new home. In conversation, he gently asked if I were part of a community. See, I pride myself in "doing bad all by myself." In my ability to balance counseling, entrepreneurship, and a "social life" (aka lack thereof). So coyly, I shook my head "no" to answer my friend's question.

Then more stern this time, my friend emphasized the value of being a part of one. This question really made me think -- about the importance of community, my community, and the greater question: how to build a community.

In the Bible, we read several scriptures highlighting the importance of community. In Genesis 2:18, God points out that "it is not good for man to be alone;" Hebrews 10 discusses the importance of encouraging one another; and 1 John 1 advocates for having fellowship with one another.

As Christians we are called to support, love, and grow...together. We're called to blend our lives, not balance busy. We can't do it alone.

Now when building your brand (or even developing yourself as an individual) the essence of community is not to be overlooked. Community is encouraging, life giving, and helps to strengthen.
I've shared 3 tips below on ways to build your community (which can be applied to your brand or your personal life).

Always (actively) engage: 

  • As a brand, you likely use social media to reach your target audience. In order to build community in this space, be sure you are actively engaging with your audience/followers. Be present; express your thoughts by not only liking photos, but also writing comments. It goes a long way to also reply to comments posted under your product photos. The goal is for followers to see that you are present and that they are visible.
  • As an individual: it's likely that there are people around you who reach out to you! Avoid isolating yourself and try saying "yes" to a dinner party invitation, or one on one coffee dates. While you're there, be present. Do you best to carry conversations, and show that you care by listening and responding.

Collaboration is key: 

  • As a brand: A great way to ignite more conversation is through collaboration. Find a blogger/brand ambassador/influencer that mirrors your values and pair up! Curate a giveaway or a blog post. Team up to charter a social media campaign. Collaboration lets your audience know that you are plugged in and care about the greater mission that's backing your brand's story. Also, its a fun and easy way to build buzz around your brand!
  • As an individual: The festive season is upon us! This is the time of year for not only celebrating, but also giving. Team up with friends and family to give back to the community. (Hint: gathering your small group to feed/give to families in need?) Work together to celebrate the reason for the season by organizing a holiday party. It's true that two heads are better than one!

Be inclusive (and kind): 

  • As a brand: Strive to make people feel like they can be a part of something special. Take a look at your target audience personas and make sure each person is being reached in your messaging and imagery.
  • As an individual: Invite everyone! (Well, not everyone...keep it safe, y'all). When in conversation, make an effort to make sure you've included everyone you're out with. Spare the one-on-one conversation for duo coffee dates. If you're the shy type (like me), make an intentional effort to approach a (small) group of people and get involved!
What have you tried when building your community? Let's get engaged! Share with us in the comments below! :)




  1. Love this love you!! Thank you for the tips girl!

    1. Hey Clarece!! Thanks for stopping by! Hope the tips are helpful :)


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